Our Story

Created over 30 Years Ago...

Every great seasoning has a story, and The G.O.A.T. Spice is no exception.

This unique blend was created more than 30 years ago through a collaboration between a master spice maker and a festival organizer. Originally crafted to season the meat served at a local festival, it quickly became a crowd favorite.

More than 25 years ago, we discovered this incredible blend ourselves—and we've been sharing it with fellow food lovers ever since.

What started as a seasoning for grilled meats has become our go-to spice for just about everything. Over the years, we've uncovered more and more delicious ways to use it, and we're still finding new favorites.

Of course, everyone's taste is different, so you'll want to experiment to find your perfect amount. Once you do, you'll discover why this blend earns a permanent spot in so many kitchens.

It's fantastic mixed into hamburger meat, sprinkled over steaks before grilling, or rubbed onto brisket before a long smoke. A light dusting transforms roasted vegetables, and it adds incredible flavor to chicken, pork, eggs, potatoes, soups, and so much more.

Our customers have taken it even further, using it on tuna, swordfish, shrimp boils, crab boils, popcorn, and countless other dishes we never would have imagined. Every time we think we've heard it all, someone surprises us with another delicious idea.

So here's our challenge: Tell us how you use The G.O.A.T. Spice! Share your favorite recipe, tip, or photo. If we feature your submission on our website or social media, we'll send you a discount on your next purchase as our way of saying thanks.

Who knows? Your favorite recipe might inspire the next G.O.A.T. Spice fan.